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SK Telecom, KT raise Galaxy Z Flip 4 subsidies ahead of iPhone 14 launch

Samsung Europe Chief Marketing Officer Benjamin Braun delivers an opening speech at the IFA 2022 press conference on Thursday. (Samsung Electronics)

South Korean mobile carriers SK Telecom Co. and KT Corp. have raised the amount of subsidies for the high-end model of Samsung Electronics Co.’s latest foldable smartphone ahead of next month’s scheduled launch of new iPhone models in the country, according to industry sources Tuesday.

SK Telecom, the country’s largest wireless carrier, raised its subsidies for the 512-gigabyte model of Samsung’s Galaxy Z Flip 4 last Friday to range between 380,000 won ($266) and 520,000 won depending on data plan price models. The company’s previous subsidies ranged between 280,000 won and 520,000 won.

KT also updated its 255,000 won-650,000 won subsidy scheme for the same model to start at 265,000 won without changing its ceiling. LG Uplus Corp., the third-largest carrier, did not make changes to its subsidy program for the model.

Released last month, the clamshell-style Galaxy Z Flip 4 is made to “go truly hands-free,” allowing users to make phone calls, reply to texts and take photos without flipping the phone open, and has an improved user experience when uploading short videos on Facebook, WhatsApp and Instagram, according to Samsung.

Industry watchers see the move of SK Telecom and KT as a means of strengthening the competitiveness of the key Samsung smartphone model amid an expected competition with Apple Inc.’s new iPhone 14 model lineup launch next month.

Preorders for new iPhone models in South Korea begin Friday, and the products are scheduled to be released Oct. 7. (Yonhap)

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